Blog

• YouTube Sponsorship Rates for Finance and Business Channels: What to Charge and What to Charge Extra For — Finance is the highest-paid vertical on YouTube, and the reason has nothing to do with your charisma. It is the advertiser's math, plus a pile of compliance work most creators do for free.
• YouTube Sponsorship Rates by Audience Country: What Changes, and What Nobody Actually Knows — Two channels with identical views and identical engagement are worth different amounts to an advertiser depending on where their viewers live. Almost no rate guide covers it, and the ones that do are making the numbers up.
• How Much to Charge for Category Exclusivity on a YouTube Sponsorship — The only exclusivity number on the internet with a dataset behind it is about 10% of base fee per 30 days. Here's where it comes from, where it breaks, and how to write the clause so the percentage is the smallest part of the problem.
• YouTube's New Monetization Requirements for 2027: Who They Actually Affect — The 8,000-hour bar only hits new applicants. But "you're grandfathered" hides three changes that land on already-monetized channels — including a new 10M Shorts floor.
• Why Your YouTube RPM Dropped: You're Comparing the Wrong Months — Comparing this month to last month is the wrong test for RPM. Here's the comparison that actually works, why Q1 is structurally your weakest ad quarter, and the three things that cause a genuine decline.
• YouTube Estimated Revenue vs Actual Payment: Where the Difference Comes From — Studio's estimated revenue and the amount that lands in your bank account are two different numbers measured at two different stages. Here's every documented reason they diverge.
• Why You're Not Getting Impressions on YouTube — "No impressions" is three different problems wearing the same costume, and the fix for one makes the others worse. Here's how to tell which one you have, using the Reach tab.